2019’s Most Successful Beverages

Function-Focused

Consumers are increasingly turning to functional beverages in addition to, or as a replacement for, supplements to obtain beneficial ingredients in their diets. Educated consumers are seeking out beverage ingredients with benefits that fulfill their individual needs. Nootropics, antioxidants, adaptogens, and “energy boosters,” such as MCT, CBD, vitamin C, and citrulline, are being perceived as beneficial.

New or novel ingredients are more quickly adopted than in the past due to easy access to information via the internet. Consumers are looking at not only what is in the bottle or can, but what those specific ingredients are doing for them.  This trend is present in the emergence of wellness shots -small bottles containing doses of various herbs and ingredients with different health and wellness benefits.

https://www.drinkpreneur.com/beverage-howto/what-ingredient-trends-will-be-behind-2019s-most-successful-beverages/

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